Signal over noise
We emphasize changes that impact messaging, structure, and intent so your team spends time on decisions, not endless screenshots.
About us
Website change monitoring for teams who are tired of guessing
We built GetWhatChanged so product and marketing teams can see when competitor pricing pages, landing pages, and key URLs change - with before-and-after proof, not screenshots in Slack.
Our story
From “did they change pricing?” to a clear timeline of evidence
GetWhatChanged started with a familiar frustration: important pages change all the time - competitors, partners, your own launches - and staying current meant opening tabs, saving PDFs, and hoping nobody missed a subtle CTA or headline shift.
We set out to make high-signal change detection the default. Not a firehose of diffs, but a workspace where schedules, visual compare, and a timeline tell a coherent story of what mattered and when.
“We are not optimizing for the loudest pings. We are optimizing for the right signals - with enough context to act the same day.”
How we describe the product internally
Values
What we optimize for every release
These principles guide product decisions, from capture quality to how we label impact in your workspace.
Proof before opinion
Every highlight ties back to evidence - visual, text, and metadata - so you can share updates with stakeholders without debating what happened.
Fast to action
Detection and review fit daily workflows without tab-hopping or manually rechecking every URL you care about.
Respect for operators
We build for people who own launches, campaigns, and competitive intel: clear defaults, honest limits, and tooling that stays out of the way.